The Role Of Marketing Strategies For Enhancing Marketing

The Role of ColorIn Enhancing Marketing Companies spend millions of dollars every year in marketing. A myriad of marketing strategies have been used in an effort to attract more clients in order to increase revenue. These include e-mail marketing, content marketing and advertisements in websites and social networks.A myriad of marketing strategies, including e-mail marketing, content marketing, and advertisements in websites and social networks, have been used in an effort to attract more clients and increase revenue.Color is important irrespective of the type of marketing you venture into. The role of using color in a marketing strategy must never be ignored. †¢ Increases brand recognition It is extremely crucial to ensure that a prospect is not only made aware that a certain company exists but is also able to easily recognize it based off of a component as basic as colorremember it. A research conducted by University of Loyola in Maryland has shown that color increases brand recognition by 80%. This means that if you fail to add color to your marketing, a prospect is less likely to recall your brand more likely to forget about the brand very fast. Obviously, this is an incidence that no company would love to encounter. People tend to associate different brands based on color and logos. Therefore, it is exceedingly important that you incorporate color to your brand marketing and logo. †¢ Increases marketing success rates Human beings are visual beings.According totheShow MoreRelatedMarketing Proposal : Marketing Plan1575 Words   |  7 PagesGreyston Bakery Marketing Proposal Executive Summary Marketing is a very crucial component of every business. The case study mentioned in this paper discusses a complex business structure, where the company’s goals are more concerned with community and environment sustainability. 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